My career began in Los Angeles, behind the scenes of television productions such as Jimmy Kimmel Live!, where I learned narrative pacing, delivery, and how to communicate with precision under pressure.

I later expanded my experience in global entertainment, working with South Asian TV studios and then joining MiTú Network and AwesomenessTV during YouTube’s digital transformation. Those years built my creative foundation — understanding how new formats, platforms, and audiences evolve.

My experience deepened at Playboy Enterprises, where I produced digital content and collaborated with marketing, licensing, and editorial teams during a pivotal transition from print to digital.

I’m Brazilian, and my first connection to California came through skateboarding — a passion that taught me balance, resilience, and focus long before I worked in marketing. As a correspondent for ESPN Brazil, I covered major skate events across California, including the X Games Los Angeles, where I also supported event production.

These experiences shaped my belief that whether in entertainment, lifestyle, or law, brands grow when strategy, storytelling, and clarity work together.

Most recently, I led marketing strategy and creative direction at CaseyGerry, one of California’s most respected law firms. There, I developed integrated campaigns grounded in purpose, narrative, and the highest ethical standards of the legal field. Today, I apply this multidisciplinary experience to help mission-driven organizations communicate with clarity and grow with confidence.

Beyond my work, I learn daily from the most meaningful role I hold: being a solo mom.
That balance of purpose, work, and motherhood continues to inspire the way I think about clarity and presence.