I arrived in the United States more than twenty years ago with little more than determination and a one-way ticket. Los Angeles became my starting point — and the place where I learned resilience, adaptability, and how to build a new life from scratch.

My first connection to California came through skateboarding, a passion that taught me balance and persistence long before I worked in marketing. Years later, as a correspondent for ESPN Brazil, I covered major skate events across the state, including the X Games Los Angeles, where I also supported event production.

My career grew behind the scenes of Jimmy Kimmel Live!, where fast-paced, live television taught me to communicate under pressure and deliver with precision. I later expanded my experience in global entertainment, contributing to multicultural TV studios in Asia and joining MiTú Network and AwesomenessTV during YouTube’s digital transformation.

These years shaped my foundation in storytelling, multicultural communication, and new media formats.

My work at Playboy Enterprises deepened that expertise as I supported marketing, licensing, and editorial teams during a pivotal shift from print to digital — a complex transition that required alignment, clarity, and strong narrative direction.

Today, I apply this multidisciplinary background to help organizations — especially in the legal, healthcare, and service-driven sectors — communicate with clarity, build aligned marketing systems, and grow with confidence. I was recognized among the Top 100 Women of Influence in Law by the San Diego Business Journal (2025).